Marrill Engineering – website copy

Posted by user on Dec 4, 2012 in Case study, Projects | 0 comments

* * * Breaking news* * * Writing copy for engineering firms is bl**dy hard! Marrill Ltd provides press tooling design and build and component manufacture for commercial vehicles, heavy plant and the automotive and aerospace industries. It is such a complex area that it was, quite simply, one of the hardest websites I’ve ever written. I went to their Coventry factory twice and spoke to just...

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RS Components – editorial for Railway Strategies

Posted by user on Dec 3, 2012 in Case study, Projects | 0 comments

RS Components needed an editorial piece about some of their b2b products – StoreManager, Purchasing Manager and Product Plus. The products are part of a suite of online inventory management and purchasing tools, designed to help companies save money and improve efficiencies in ordering and inventory control. They are used by companies within the rail, aviation and general production...

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Content strategy? It might be a buzzphrase, but really, it’s just logic.

Posted by user on Dec 3, 2012 in Copywriting trends | 0 comments

“The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.” Rachel Lovinger, Content Strategy: the Philosophy of Data. A proper strategy helps us plan how we are going to create, publish and manage content that is relevant, compelling, useful and usable. The web is content. Content is the web. We...

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