Ssh – Barclaycard’s global website is coming soon….
For the last couple of months, I’ve been writing the copy for the new Barclaycard global website. It won’t be live until the end of January, but it’s been a terrific project to work on. They really wanted an upbeat, positive, friendly tone of voice. They wanted to tell the story of Barclaycard and to show how their products make life easier for their customers – and their...
Read MoreBailey and Spur pose for the camera
Bailey (chocolate lab) and Spur (recently rescued collie) had their pet portraits taken as a surprise for owner Nic’s fiance. They were beautifully well behaved and Nic was really pleased with the photos. She even said it was the best invoice she’d ever had to pay! For just £60, I gave her more than a hundred pictures on disc. There are no copyright issues so she can print, use and...
Read MoreBack in corporate land with Barclaycard Bespoke
Since March this year, I’ve been working on a project for Barclaycard, writing offers for Barclaycard Bespoke. Bespoke is a targeted offers site, offering vouchers and discounts on products you’re probably going to want. And they know this because they hold tons of data about what people buy. While it was great to get involved in a big project (and it’s always nice to get out of...
Read MoreWebsite copy for The Design Büro
Writing the copy for The Design Büro’s new website was fascinating stuff. They don’t just design buildings for the healthcare sector, they use evidence-based research to find new models of care and then create buildings and environments that effectively deliver that care. Space planning and interior design are all vital elements in creating the most effective healthcare environments...
Read MoreUsing content to build your brand
Adding content to your website is the best way to engage, attract and retain an audience. Articles and blogs attract interest and loyalty – and user generated content that can endorse and validate your products and services. Intelligent, well thought out content is the foundation of your digital presence and it will also organically improve your search engine rankings. Most digital...
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