Crossfield Consulting – website copy
Crossfield Consulting offers consulting services on all aspects of ground engineering for housing developers, design and build contractors and large retail clients. They identify economical solutions to ground related problems by adopting an integrated approach to geotechnical and geoenvironmental site assessments. Writing the copy for their new website involved a couple of meetings with two...
Read MoreWriter’s block? Maybe you just need a starting point…
As much as anyone, I know how hard it is to write copy for yourself. I agonised over writing the copy for my own site – it took me weeks and weeks of tweaking, editing, deleting, re-writing – and often walking away in frustration. A brave (or stupid) admission for a copywriter, eh? I knew how I wanted to present myself – I obviously wanted to reflect my personality (sometimes...
Read MoreMore grammar please, not less!
It’s my biggest bugbear – the constant mix-up of ‘less’ and ‘fewer’. The two are NOT interchangeable! It’s very easy. If you can count things individually, then it’s ‘fewer’. If you can’t, it’s ‘less’. So you’d say ‘less water’, ‘less flour’, ‘less liquid’ because these...
Read MoreThe joy of invoicing your accountant
I can’t actually say anything bad about my accountant. He’s helped me and my family with some complex tax issues and is always on hand to answer questions. That said, it’s always nice to be able to invoice your accountant rather than vice versa. Varney Barfield wanted to update their website (I wrote the first site for them years ago!) and asked me to write the copy again for...
Read MoreHoliday home descriptions
The Pet Friendly Cottage Company is exactly that – a website featuring pet-friendly places to stay across England, Scotland and Wales. I regularly write holiday home descriptions for the site, to a prescribed format and in language designed to appeal to people looking for particular types of holiday. This is the latest project for this particular client – I’ve also written...
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