Dore programme – case studies
Dore is a unique and non-invasive learning programme of physical exercises for people who have learning difficulties, such as dyslexia, dyspraxia and ADHD. It has helped thousands of people overcome their problems and transform their lives. I wrote a series of case studies for children who had embarked on – and successfully completed – the Dore programme. To get the information I...
Read MoreEEF Venues – website and news copy
Working with the Operations Director at Woodland Grange and the marketing team, I wrote the web copy for the new EEF Venues website. EEF Venues is a group of three outstanding conference venues. Although it sounds like a cliche, they really do have a huge commitment to customer service and each venue is a Conference Centre of Excellence. I also wrote monthly news articles for them and this often...
Read MoreMarrill Engineering – website copy
* * * Breaking news* * * Writing copy for engineering firms is bl**dy hard! Marrill Ltd provides press tooling design and build and component manufacture for commercial vehicles, heavy plant and the automotive and aerospace industries. It is such a complex area that it was, quite simply, one of the hardest websites I’ve ever written. I went to their Coventry factory twice and spoke to just...
Read MoreRS Components – editorial for Railway Strategies
RS Components needed an editorial piece about some of their b2b products – StoreManager, Purchasing Manager and Product Plus. The products are part of a suite of online inventory management and purchasing tools, designed to help companies save money and improve efficiencies in ordering and inventory control. They are used by companies within the rail, aviation and general production...
Read MoreContent strategy? It might be a buzzphrase, but really, it’s just logic.
“The main goal of content strategy is to use words and data to create unambiguous content that supports meaningful, interactive experiences.” Rachel Lovinger, Content Strategy: the Philosophy of Data. A proper strategy helps us plan how we are going to create, publish and manage content that is relevant, compelling, useful and usable. The web is content. Content is the web. We...
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