Copywriting training

Who writes your stuff?

And are they cutting the mustard?

It’s always useful to remind ourselves of the basic principles of copywriting – and to take a step back from our subject and look at it with fresh eyes.

I’ll get your folk working on real bits of copy that are relevant to your business, re-writing them, discussing what’s wrong and what could work better.

Sessions are usually pretty lively – I like to encourage bickering because it’s fun everyone has their own opinions when it comes to writing.

I cover:

• Audience, purpose and message
• Using benefits, not features
• Streamlining and editing (because as Mark Twain said: “I didn’t have time to write a short letter, so I wrote a long one instead.”)
• Tone of voice and plain English.

And anything else you think would be useful – my courses are tailored to exactly what you need for your business.